May 2011
4 posts
6 tags
Culturally Licked- Oreo and Schlieffen Plan...
This blog could be in danger of making this a habit. This is another post about actual advertising. There has been a spot recently running on TV for the Oreo, the Kraft-owned, American biscuit brand. These ash-black, powdery, cream-filled hyper-sugary roundels are an institution stateside. For some time, there have been tentative attempts to insert them into the British collective limbic system....
8 tags
14 tags
Urban planning and the internet
The internet is growing up. The teenage idealism that had us all believing that we were creating and shaping a new supra-national state of freedoms was never going to be a tenable position. Napster became the iTunes store, the Times put up a paywall, and digital display ads have helped everyone monetise everything. YouTube with its pre-rolls and in-video pop-ups feels more like an extension of...
Negative space and defining brands ( and people)
This post may be slightly esoteric, and the reason for that may be too much unproductive time on my hands at the moment.Recently I have been thinking a lot about how you can define someone as an individual. What we use to describe someone, who they are, what kind of person. Often rather than resort to a full and frank analysis of what they are like, what makes them tick, an honest psychological...
